Powr of You is bringing you closer to your consumers with a transparent, SaaS analytics solution
providing a 360 view of consumer's digital behavior. Brands and agencies can now
make data-driven marketing decisions backed by people's actual digital behavior.
We bring to life the combined journey of consumers across browser, mobile, social, fitness, and more.
Our passive data methodology allows us to capture actual behavior, rather than 'claimed' behavior. We get around the problem that people cannot remember what they did accurately by looking at real behavior.
We go to the source, the consumers. No back-doors or secret monitoring. Consumers authenticate and connect across browser, mobile, social, and lifestlye apps. Real people, real data, real insights.
Just as the data flows in constantly, the insights are run constantly. You don't need to wait months for findings, that are outdated when they get to you.
The core of our technology and our business model is based on transparency. We are an opt-in platform and we share our revenues with our consumers, the owners of the data. Transparency is the cornerstone of trust we garner for our brand.