Analytics powered by consumers

Powr of You is a consumer data hub bringing up-to-date market research and insights on digital consumer behavior

What we offer

Powr of You is bringing you closer to your consumers with a transparent, SaaS analytics solution
providing a 360 view of consumer's digital behavior. Brands and agencies can now
make data-driven marketing decisions backed by people's actual digital behavior.

Cross Platform and Devices

Cross Platform and Devices

We bring to life the combined journey of consumers across browser, mobile, social, fitness, and more.

Actual Behavior

Actual Behavior

Our passive data methodology allows us to capture actual behavior, rather than 'claimed' behavior. We get around the problem that people cannot remember what they did accurately by looking at real behavior.

Authenticated Data

Authenticated Data

We go to the source, the consumers. No back-doors or secret monitoring. Consumers authenticate and connect across browser, mobile, social, and lifestlye apps. Real people, real data, real insights.

Live Insights

Live Insights

Just as the data flows in constantly, the insights are run constantly. You don't need to wait months for findings, that are outdated when they get to you.

Transparent Solution

Transparent Solution

The core of our technology and our business model is based on transparency. We are an opt-in platform and we share our revenues with our consumers, the owners of the data. Transparency is the cornerstone of trust we garner for our brand.

Meet the team

Keshav Malani Co-founder Keshav is a tech geek turned entrepreneur. His quest to answer the question "Why don't we get paid for all the data we create?" led him to create Powr of You, a personal data marketplace that helps people get paid for their anonymised data. Keshav is a recent alumnus from London Business School with a strategy and risk consulting background at Deloitte prior to his MBA and at LinkedIn and Telefonica during his MBA at London Business School.
Shruti Malani Krishnan Co-founder Shruti has over 7 years experience spanning strategy, operations and technology consulting with Accenture focused on Healthcare, Consumer Goods and Retail. Her passion to drive change through technology led her to build Powr of You so people can understand their vast online footprint and use it to improve their lifestyle. She is also a London Business School alumna from the MBA program.

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